Seur delivered more than two and a half million D’Sending during the week of Black Friday
Black Friday is an event that is already consolidated in our country, which in addition n’is more limited to a single day, but that throughout the week many retailers make discounts to capture as many consumers as possible, and which ends with the’Cyber Monday call. On S’waited until the figures for this year are records, and finally they’have been. According to data published by Criteo, Spain, sales increased by 495% during Black Friday compared to the average of the month D’October and are in fifth position behind Norway, Poland, Canada and Brazil.
Black Friday explodes sales of e-commerce and physical shops
Electronic commerce is’one of the main responsible for these figures, which has a direct impact on the’logistics activity and that for Seur has led to an increase in production, the management of more than two million and a half D’sending this week, which is 10% more than the’last year. Tuesday, November 27 was the busiest day with a peak D’half a million’shipments made.
The national destinations that received most of these shipments were Madrid, Valence and Barcelona, but it is also advisable to note Seville, Alicante and Malaga. In addition, there is an increase in international shipments, which represent 17 % of the total and whose main destinations are France, the’Germany and L’Italy.
To cope with these volumes, the’company has strongly invested in strengthening its structures, starting with the’Integration of 2,500 additional professionals into its workforce. Its fleet has also been increased by 1,700 vehicles to date, as well as the capacity of its logistics centers, by more than 6,400 m2. In addition, in Madrid, Barcelona and Valence, the’company has strengthened its SEUR NOW service with which it delivers in one or two hours, thus increasing by 40 % the number of employees dedicated to this solution.
This year has also seen a trend already welcomed in Europe: contact points. Seur has managed more than one hundred thousand deliveries in its network of collection points. The convenience and flexibility of these points means that more and more consumers choose this option for their online purchases.
But this campaign does not’Do not stop with deliveries, but returns will also increase considerably due to purchases that consumers choose not to stay for various reasons. In 2017, fashion represented between 8 % and 12 % of feedback, while shoes represented 15 %. Technology comes second with between 5 % and 7 % of products that consumers want to return, finally, other sectors represent in total between 3 % and 5 %.